Called VCU Health at Home by BAYADA, the new company will provide a range of at-home services, including those to help patients recover from an illness, injury or recent hospitalization as well as end-of-life care. Patients will continue to have access to their physicians at home.
“Our goal is to break down healthcare’s traditional care silos and create a reliable, integrated care continuum that puts our patients’ needs at the center,” said Jay Holdren, the health system’s senior director for coordinated care and continuum integration, in an email. “The new joint venture is an important expansion of our services and we have chosen a partner that shares our mission of serving patients with compassion and excellence.”
Moorestown, New Jersey-based BAYADA Home Health Care, which was founded 46 years ago, includes 347 locations in 22 states. The organization offers several different services, including short-and long-term nursing, hospice and personal care, such as bathing and dressing.
The home care provider will manage the day-to-day operations for the new company, while VCU Health will collaborate on the oversight of quality, safety, patient experience and access, Holdren said.
VCU Health at Home by BAYADA will begin accepting patients within the next six to nine months.
The launch of the company marks BAYADA’s expansion into the Richmond, Virginia market for home health and hospice services. Previously, BAYADA only offered personal care services for seniors in the area.
Interest in home healthcare, especially among providers, is on the rise. Just last month, Mayo Clinic and Kaiser Permanente announced they are investing approximately $100 million combined in Medically Home Group, a Boston-based company that offers hospital-at-home services.
Not only that, but healthcare stakeholders are also making moves to advocate for home-based care services through policy change.
A group of providers, technology firms and home healthcare companies created an alliance in March for this very purpose. The alliance aims to make the regulatory flexibilities around home care adopted during the Covid-19 pandemic permanent. These include the Centers for Medicare and Medicaid Services’ “Hospital without Walls” program, which enables providers to transfer or treat patients in home-based settings when clinically appropriate.
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