As small companies work to rebound from the COVID-19 pandemic, some shops have stayed afloat by getting even smaller.
The proprietor of a Dallas cupcake store got here up with a method to outlive by downsizing the variety of his shops.
It’s been a bumpy yr for Keith Fluellen, the proprietor of Fluellen Cupcakes.
“I’m the baker proper now, however as a enterprise proprietor, you could have to have the ability to do every thing,” Fluellen mentioned.
COVID-19 pressured him to shut two different shops — in Dallas and Frisco.
He got here up with the concept to maintain his Downtown Dallas location open and transfer workers there.
“It’s induced you to have a look at your small business mannequin and be sure to’re doing every thing effectively,” Fluellen mentioned.
He mentioned enterprise has rebounded to 70% — sufficient to bump up pay to as much as $15 an hour to assist workers and their households.
“What I came upon was, that is their solely family revenue, as a result of their dad and mom and different folks within the family, their jobs have been terminated due to the pandemic,” Fluellen mentioned.
A College of Texas at Dallas enterprise skilled mentioned issues like shopper spending and authorities aid will assist the economic system creep again to pre-pandemic ranges.
“All of the indications are that that is going to be an excellent, long-term pattern,” mentioned Paul Nichols, the chief director of the UTD Institute for Innovation and Entrepreneurship. “There’s nonetheless going to be some hassle as we navigate by way of this new forest, however every thing is shifting in the precise course. It’s simply going to take a while.”
It’s a course Fluellen mentioned he hopes results in extra spending at small companies like his.
“Small companies do have a huge impact on the economic system,” Fluellen mentioned.
He mentioned he was seeking to rent extra workers, together with a full-time baker, and contemplating increasing to extra shops when the time is correct.