In a novel effort to fight COVID-19 misinformation, a bunch of ladies researchers, together with nurse scientists from the College of Pennsylvania College of Nursing (Penn Nursing), launched the Expensive Pandemic social media marketing campaign in March 2020. It delivers curated, complete, and well timed details about the COVID-19 pandemic in a question-and-answer format. Advanced subjects equivalent to COVID-19 aerosol transmission, threat discount methods to keep away from an infection, and extra mortality are defined in frequent language and shared broadly.
Now with greater than 100,000 followers and accounts on Fb, Twitter, and Instagram, the marketing campaign has a global and multilingual affect providing essential public well being perception through social media. An article within the journal Public Well being Nursing describes how the marketing campaign is combating misinformation about COVID-19.
“Expensive Pandemic has demonstrated that constantly publishing high-quality content material exterior a peer-reviewed venue can lead to unbelievable impact–personal conduct change, knowledgeable nodes of belief to additional disseminate factual data, and sources for group suppliers navigating continually evolving data,” says Penn Nursing’s Ashley Z. Ritter, PhD, CRNP, the article’s lead writer.
Expensive Pandemic is an instance of vital low-barrier data trade with the general public and a device for group suppliers like nurses to remain knowledgeable of breaking information. Elevated engagement of nurses in endeavors like Expensive Pandemic amplifies the affect of collective interdisciplinary efforts to teach the general public, include misinformation, and inspire particular person and systemic motion, the article explains.
“Now’s the time for nurses to flex their communication and belief muscle groups in each conventional and revolutionary methods to advance the well being of the general public by means of trusted, actionable messaging along with distinctive affected person care,” says co-author Shoshana Aronowitz, PhD, CRNP, a Fellow of the Nationwide Clinician Students Program.
The article “Expensive Pandemic: Nurses as Key Companions in Combating the COVID-19 Infodemic” is accessible on-line.
Further coauthors of the article embrace Alison Buttenheim, PhD, of Penn Nursing, Lindsey Leininger PhD, of the Tuck College of Enterprise at Dartmouth School; Malia Jones PhD, MPH, of the Utilized Inhabitants Laboratory on the College of Wisconsin-Madison; Jennifer Beam Dowd PhD, of the Leverhulme Centre for Demographic Science on the College of Oxford; Sandra Albrecht PhD, MPH, of the Division of Epidemiology, Mailman College of Public Well being at Columbia College; Amanda M. Simanek PhD, MPH, of the Joseph J. Zilber College of Public Well being on the College of Wisconsin-Milwaukee; Lauren Hale PhD, of the Program in Public Well being, Division of Household, Inhabitants, and Preventative Drugs on the Renaissance College of Drugs at Stony Brook College; and Aparna Kumar PhD, MPH, CRNP, of the School of Nursing at Thomas Jefferson College.
Concerning the College of Pennsylvania College of Nursing
The College of Pennsylvania College of Nursing is without doubt one of the world’s main colleges of nursing. For the sixth 12 months in a row, it’s ranked the #1 nursing faculty on this planet by QS College and is constantly ranked extremely within the U.S. Information & World Report annual checklist of greatest graduate colleges. Penn Nursing is ranked as one of many high colleges of nursing in funding from the Nationwide Institutes of Well being. Penn Nursing prepares nurse scientists and nurse leaders to satisfy the well being wants of a worldwide society by means of innovation in analysis, schooling, and observe. Comply with Penn Nursing on: Fb, Twitter, LinkedIn, & Instagram.
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